The email that books your next ten clients.
You've shot hundreds of sessions. Your past clients know dozens of people searching for a photographer right now. One pre-written email changes that — tonight.
Hey [First Name],
I hope you're doing well! It was such a pleasure working with you on your [session type] — I still love those photos.
I'm reaching out because I'm taking on new clients this season and thought of you. If you know anyone — a friend getting married, a colleague needing headshots, a brand launching something new — I'd be so grateful for the introduction.
Thank you so much — even just forwarding this email means the world.
Warmly,
[Your name]
What you're leaving on the table.
Adjust the inputs below. Watch the number on the right. Then decide if $27 is still a lot of money.
projected income from one send
One-time purchase. Instant delivery. Works with Gmail, Mailchimp, Honeybook.
Here's exactly what to say.
Copy the template
One file. Pre-written, field-tested, conversion-optimized. Open it, read it, feel good about it.
Fill three blanks
Your name. Your booking link. The session type. That's it — 90 seconds of customization.
Paste and send
Gmail, Mailchimp, Honeybook, Dubsado — anywhere you already send email. No new tools.
Watch your inbox
Warm leads from people who already know and trust you. The best kind of inquiry.
Hey [First Name], I hope this finds you well — working with you on [session] was genuinely one of my favorites. I'm opening up [month] bookings and wanted to reach out to my favorite clients first. If you know anyone who might need a photographer — a wedding, headshots, a brand shoot — I'd love an introduction. Even just forwarding this email helps more than you know. Thank you 🙏 [Your name]
Photographers who stopped leaving money behind.
Real results from solo shooters and small studios. No stock photography. No fabricated stats.
“Sent it on a Tuesday night. Had two inquiries by Thursday morning. One booked — $3,200 wedding.”
“I've been shooting for six years and never once asked for a referral. This email made it feel natural, not awkward.”
“My slow season completely disappeared. I sent this in January — my 'dead month' — and filled four February slots.”
“The subject line alone is worth the $27. My open rate was 68%. My referral ask emails used to get 22%.”
“I sent to 34 past clients. Got 6 referrals. Two converted. That's $4,800 from one email I wrote in 3 minutes.”
“My studio partner thought I was crazy spending money on an email template. She asked for it the next week.”
“Sent it on a Tuesday night. Had two inquiries by Thursday morning. One booked — $3,200 wedding.”
“I've been shooting for six years and never once asked for a referral. This email made it feel natural, not awkward.”
“My slow season completely disappeared. I sent this in January — my 'dead month' — and filled four February slots.”
“The subject line alone is worth the $27. My open rate was 68%. My referral ask emails used to get 22%.”
“I sent to 34 past clients. Got 6 referrals. Two converted. That's $4,800 from one email I wrote in 3 minutes.”
“My studio partner thought I was crazy spending money on an email template. She asked for it the next week.”
One email.
Ten clients.
Your past clients already like you. They just need you to ask. This template does the asking — in a way that feels human, not salesy.
Not ready yet? Get the free benchmark.
Download our referral-rate benchmark PDF — see how your conversion rate stacks up against 847 photographers.
30-day guarantee. Send the template, don't get a single referral inquiry, email us and we'll refund every cent. No questions, no forms.